Sarcastic comparison table in a newspaper following the discovery of a piranha* fish in Folkestone, Kent.
(* which actually turned out to be Piaractus brachypomus - not a piranha at all)
This is Information Architecture
Information Architecture is about the arrangement of content and interactions in a way that makes sense. Most information architects are practitioners on the web, forgetting that our inspiration can be found off-line too, often in the most unlikely of places.
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