This is Information Architecture


Information Architecture is about the arrangement of content and interactions in a way that makes sense. Most information architects are practitioners on the web, forgetting that our inspiration can be found off-line too, often in the most unlikely of places.

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Users will ignore your architecture and take their own path. The first user to break with your pathway will have been a trailblazer, the users that followed will be fulfilling (often unconsciously) a social proof, feeling at ease that they are simply doing what (many) others have done before.

Users will ignore your architecture and take their own path. The first user to break with your pathway will have been a trailblazer, the users that followed will be fulfilling (often unconsciously) a social proof, feeling at ease that they are simply doing what (many) others have done before.