This is Information Architecture


Information Architecture is about the arrangement of content and interactions in a way that makes sense. Most information architects are practitioners on the web, forgetting that our inspiration can be found off-line too, often in the most unlikely of places.

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A cabin crew's carry-on

A nice example of packing/organisation hierarchy developed around user needs (variety of clothes and accoutrements for 10 days) but designed to fit within a requirement framework (overhead locker dimensions).