This is Information Architecture


Information Architecture is about the arrangement of content and interactions in a way that makes sense. Most information architects are practitioners on the web, forgetting that our inspiration can be found off-line too, often in the most unlikely of places.

Read more on smorgasbord-design.


The newest railway in London had to fit in around existing transport infrastructure, Victorian water-mains and all manner of modern-day subterranean miscellany. This is IA.

The newest railway in London had to fit in around existing transport infrastructure, Victorian water-mains and all manner of modern-day subterranean miscellany. This is IA.