This is Information Architecture


Information Architecture is about the arrangement of content and interactions in a way that makes sense. Most information architects are practitioners on the web, forgetting that our inspiration can be found off-line too, often in the most unlikely of places.

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Information Architecture skills extend to the consolidation of semantically similar elements. Here a functional bike pump is added to a bike security loop, the combination of cycle-related activities makes perfect sense. Assuming it doesn’t get vandalised.

Information Architecture skills extend to the consolidation of semantically similar elements. Here a functional bike pump is added to a bike security loop, the combination of cycle-related activities makes perfect sense. Assuming it doesn’t get vandalised.