This is Information Architecture

Information Architecture is about the arrangement of content and interactions in a way that makes sense. Most information architects are practitioners on the web, forgetting that our inspiration can be found off-line too, often in the most unlikely of places.

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Iain's Anal Cable Tidying

Iain Tait is Global Interactive Executive Creative Director at W+K and the man widely considered responsible for the epic Old Spice work this year. But, for goodness sake, check out the man’s wonderful Information Architecture with his cabling. Swoon.

For the record, I zip-tie almost every cable I have in my house. I hate cable nests with a passion. This makes reduces my EQ score on the autism spectrum I suppose.